It's better to go slowly in the right direction than go speeding off in the wrong direction. Simon Sinek More Quotes by Simon Sinek More Quotes From Simon Sinek When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer a short term loss or you may lose out on some short term gain. But in the long run it's way more powerful and way more stable. Simon Sinek powerful loss running The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us. Simon Sinek clients pay thinking The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye. Simon Sinek coward eye leader If you're going to undertake any project, like a book, you have to show up to give. Simon Sinek projects giving book I'm building on purpose. I'm building that tipping point. I'm building that law of diffusion of innovation. Simon Sinek innovation purpose law What I say is join me and be part of the army and find ways that maybe even I haven't thought of I haven't even thought of to help spread this message and inspire people to do what inspires them. That's what I need you to do. Simon Sinek army inspire people I'm interested in the left side of the Bell Curve. Simon Sinek bells curves sides The reason we grow up to be healthy adults is because our parents played this game of giving us responsibility, disciplining us when necessary, letting us try, letting us fail. No matter what we know they are there to support us and see us do well. Leaders are exactly the same. Simon Sinek growing-up responsibility games If you're looking for a New York Times best-seller, I may or may not give you that. Simon Sinek new-york may giving The irony is that the best thing we can do is, well one option, is to quit job we don't like. You don't always have to quit, and quite frankly, option two is to try to help others solve the problem that you are struggling with. Simon Sinek helping-others struggle jobs A leader without a title is better than a title without the ability to lead. Simon Sinek titles ability leader You'll never see the president carry his own luggage, and why? Because even though we know he has luggage, it would reduce his stature if he was too much like us. We need to think of our leaders as being above us, even though they must still relate to us. Simon Sinek leader president thinking My sister made certain choices about the life she wanted. Those choices include a steady job, a husband and children. But balance and stability come at a cost. It is harder for her to be spontaneous. It is harder to just up and leave. Simon Sinek husband jobs children Bad leaders believe that they have to project control at all times. Simon Sinek projects leader believe What is a company that believes in good, clean family entertainment doing making R-rated pictures. Simon Sinek clean entertainment believe My concern is that we live in an economy in which stabbing someone and waiting for them to complain before we remove the knife has become the normal way of doing business. When did we lose sight of the fact that it's not nice to stab people in the first place? Simon Sinek knives nice sight Multi-millionaires who pay half or less than half of the percentage of tax the rest of us pay justify their actions by saying they pay what the law requires. Though true, the fact is they found ways within the law to beat the purpose of the law - which, in the case of taxes, is that we all pay our fair share. Simon Sinek purpose half law Good leadership is hard to measure on a daily basis which is why so many default to doing what's easy to measure instead. Simon Sinek good-leadership default easy Mergers are like marriages. They are the bringing together of two individuals. If you wouldn't marry someone for the 'operational efficiencies' they offer in the running of a household, then why would you combine two companies with unique cultures and identities for that reason? Simon Sinek unique running two Leadership is not a rank or a position, it is a choice - a choice to look after the person to the left of us & the person to the right of us. Simon Sinek position choices looks