It's common for cultural shifts to start with young, urban adopters before going mainstream. Lynn Jurich More Quotes by Lynn Jurich More Quotes From Lynn Jurich With the right infrastructure in place, home solar will be recognized publicly as affordable, easy, and smart, and every new home built in the developed world can have clean energy sources built into it. Lynn Jurich place smart home world For me, not owning a car means I may spend a little extra time on public transportation, but I can use that time to read, catch up on work projects, and make the phone calls I couldn't get to earlier. Plus, I never waste time at the mechanics or gas station. Lynn Jurich me car work time Consumers used to think they had to compromise with solar. It was, 'Okay, I'm doing the right thing for the environment; it's cool to see the panels. I have to compromise on the cost and convenience side.' And now they no longer have to. On the cost side, it's cheaper, and on the convenience side, we set it all up. Lynn Jurich doing cool think compromise Thanks to the social web, we can share and trade to use a whole universe of things we once had to buy ourselves. From cars to solar panels, people are realizing they can reap the benefits of ownership without the expense and hassle of buying. Lynn Jurich things thanks universe people As we settle into 2013, I predict this: We'll see companies that promote this shift from private ownership thrive. More people will be able to access things they simply don't need to own, and they'll save money and live better, cleaner, green lives doing it. Lynn Jurich better green money people Innovative companies have started to realize there are not enough 'green consumers' willing to pay more for something just because it's green. Lynn Jurich realize just-because green enough There is a huge market for products and services aimed at what I like to call the Pocketbook Environmentalist: a shopper who's savvy enough to know things don't necessarily have to cost more just because they're good for the environment. Lynn Jurich good know environment enough Since I work in home solar, I can't resist focusing on the amazing developments happening here. What many homeowners don't know is that they can have solar installed on their roofs without owning the panels or paying the high upfront costs. Lynn Jurich amazing know work home Prior to SunRun, I was headed toward a career in venture capital and then realized I wanted to apply my knowledge of finance more directly to helping change the world. Lynn Jurich finance change world knowledge We believe widespread adoption of home solar will significantly improve life in cities by phasing out polluting coal plants, eliminating miles of ugly new transmission lines, and ensuring cleaner, healthier lives. Lynn Jurich plants home life believe Rooftop solar is the first true form of competition that utilities have ever faced, and that is why they're attacking it. Lynn Jurich solar why true competition Before solar, before Sunrun, if consumers wanted electricity, there was a monopoly of someone who told you how much it costs. Lynn Jurich how someone you electricity I just am a clean air freak. I grew up in the woods. I worked in China for a bit and was exposed to all the resources being used and the pollution and felt strongly that for our generation, the biggest economic and societal problem is energy. Lynn Jurich generation pollution energy problem I think, in a lot of places, the solar panels are a badge of honor; they're trendy. If you go to Hawaii or Japan, people even install fake solar panels because it's cool and it's popular. And so I think solar panels have gotten a lot more attractive. They're sleek, black, they look good on a roof. Lynn Jurich good cool you people There is a new wave of environmental consumers I like to call Pocketbook Environmentalists. They're going green primarily because it makes good financial sense, but the fact that it benefits their families' health and the environment also makes them feel good. Lynn Jurich good environmental green health With Zipcar, consumers avoid the upfront cost of buying a car, not to mention gas, insurance, and repairs. Plus, they reduce the number of polluting vehicles on the road. Suddenly the planet-smart carless option is also the convenient money-saving option. Lynn Jurich insurance avoid road car For every family in liberal San Francisco that went solar with SunRun in 2010, nearly eight families in more conservative Fresno made the switch to our solar power service. Lynn Jurich more service family power For Pocketbook Environmentalists, financial savings are the primary motivator. However Pocketbook Environmentalists are changing the face of the market and the planet for the better by demanding that going green saves you money. Lynn Jurich face you green money Homeowners want solar power. It's cost-effective. We invented a business model that makes it really easy for consumers to switch to solar - and that's solar-as-a-service. Lynn Jurich business power easy want We're leading a fundamental shift from centralized energy to distributed energy. Energy will go in that direction, just like mainframe computers went to client servers, then to the Internet. I believe in solar, and the macro trends are just too undeniable. Lynn Jurich computers internet energy believe
