It's easy to decide what you're going to do. The hard thing is deciding what you're not going to do. Michael Dell More Quotes by Michael Dell More Quotes From Michael Dell Rural technology is moving from kind of the back office to where everything, every company - sales, marketing, customer acquisition, new product development, media - all industries are becoming technology industries. And it's not information technology: it's business technology. Michael Dell new media technology business I think it is going to be very difficult to be a company in silos. I think the game has changed. We won't define our success by looking at the competitors but at how satisfied are our customers, how engaged are our internal stakeholders, and how good is our product pipeline. Michael Dell looking game good success Real entrepreneurs have what I call the three Ps (and, trust me, none of them stands for 'permission'). Real entrepreneurs have a 'passion' for what they're doing, a 'problem' that needs to be solved, and a 'purpose' that drives them forward. Michael Dell me trust passion problem I can't ever remember being struck by lightning when making a big decision. It's always about taking in more and more data points and making tack adjustments as you figure it out. I call customers, suppliers, industry analysts and try to get as much information as possible. Michael Dell you information decision remember The IT organization can't drive or lead a digital transformation. It has to come from the business and the business strategy, because they're fundamental to how a company or an organization evolves. Michael Dell drive digital organization business You have to imagine a world in which there's this abundance of data, with all of these connected devices generating tons and tons of data. And you're able to reason over the data with new computer science and make your product and service better. What does your business look like then? That's the question every CEO should be asking. Michael Dell service you business science When you found a company, you feel a deep sense of responsibility for it. I'll care about Dell even after I'm dead. So this is a pretty personal process. And when you're doing what you love, and it's working, you don't get tired working what other people might consider long hours or crazy schedules. It's just fun. It's energizing. Michael Dell you tired love people We tell prospective hires, 'If you want an environment that is never going to change, don't come here. This is not the place for you.' Michael Dell place never you change The whole idea behind virtual integration is that it lets you meet customers' needs faster and more efficiently than any other model. With vertical integration, you can be an efficient producer - as long as the world isn't changing very much. Michael Dell meet you long world VMWare, as you know, remains a public company, and Secure Works is also a public company. And it's possible in the future that within the group, we could have other public companies. Michael Dell group know you future You have to do stuff that you're actually incredibly passionate and excited about and you know something about. The 'oppor-tuneurs' don't do as well as the entrepreneurs. Michael Dell something know you excited The world got enamored with smartphones and tablets, but what's interesting is those devices don't do everything that needs to be done. Three-D printing, virtual-reality computing, robotics are all controlled by PCs. Michael Dell everything done world interesting Productivity is grounded in the PC. Where does the computing power come from? How would you run 'USA Today' without PCs? Run a hospital without PCs? People don't want products, they want solutions. Michael Dell you power today people I do think a founder has special permission to make sweeping changes across an organization. Michael Dell changes think organization special Dell's a company that has changed the IT landscape in making PCs and servers more affordable. There's enormous opportunities to make IT more accessible to tens of millions of companies, kind of democratizing the ability for companies to gain access to IT. Michael Dell more landscape ability company I've been fascinated with technology since I was a boy banging around on my father's adding machine. Back then I'd type in an equation, the device made some cool noises, and out came my answer. I was hooked. Michael Dell boy cool technology father Every breakthrough business idea begins with solving a common problem. The bigger the problem, the bigger the opportunity. I discovered a big one when I took apart an IBM PC. I made two interesting discoveries: The components were all manufactured by other companies, and the system that retailed for $3,000 cost about $600 in parts. Michael Dell big problem business opportunity Microsoft's an important partner for Dell, an important company in the industry. Michael Dell partner company industry important By spinning off VMware, we expect to drive additional growth opportunities for Dell Technologies as well as VMware, and unlock significant value for stakeholders, both companies will remain important partners, providing Dell Technologies with a differentiated advantage in how we bring solutions to customers. Michael Dell