It's good to stand for something, to believe in something and base your business on values. Jerry Greenfield More Quotes by Jerry Greenfield More Quotes From Jerry Greenfield Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept. Jerry Greenfield essencetryingpeople One out of every 100 families in Vermont was a part owner of Ben and Jerry's. Jerry Greenfield vermontjerryowners One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free. Jerry Greenfield deliciousjerrygreat-things It's pretty rare to have CEOs or high level executives at big companies who are social activists. They tend not to be drawn to those areas of life. Jerry Greenfield levelsbigssocial Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation If we were going to have a business we were going to have one that was consistent with our values We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line. Jerry Greenfield responsibilityopportunityideas Now, when we face a problem like global warming, and you understand that the biggest impacts on global warming come from business and industry, I think business needs to take a leading role. Jerry Greenfield impactneedsthinking You know, I get frustrated with our country's administration, which is really the people who are not acknowledging global warming. I mean, it's accepted by scientists around the world, scientists in our country and it's accepted by every country around the world with the exception of the United States. Jerry Greenfield youglobal-warmingpeopleworld If your support the community, they will support you. Jerry Greenfield willyousupportcommunity The reality is that most companies are not about any values at all - they are about making money. It is extremely rare for a business to stand for anything because most businesses don't want to alienate potential customers, and if you believe in anything you are going to alienate someone. Jerry Greenfield youmoneybusinessbelieve
