It's just so massively hyped up. I probably couldn't grow quite as fast if it wasn't for New Gen, it's like suddenly I'm running a business. Roksanda Ilincic More Quotes by Roksanda Ilincic More Quotes From Roksanda Ilincic I think the main thing over time is that you gain confidence and are able to tell your story better and stronger. Roksanda Ilincic stronger stories thinking The definite link between all the women who wear my designs is that they are strong, independent, and with their own opinions. Roksanda Ilincic independent design strong My roots are very closely tied to the DNA of the brand. Growing up in Serbia where women are unapologetically very feminine, I came to London and realised that I wanted to keep this feminine element but give it a twist and challenge ideas of classical beauty. Roksanda Ilincic growing-up dna ideas I am not very good at reflecting. I am a complete perfectionist and always thinking to the next thing! Roksanda Ilincic perfectionist next thinking Fashion, art, and architecture are all so tightly connected; I think the way to approach referencing these art works is by capturing the essence. Roksanda Ilincic fashion art thinking I am constantly looking to push boundaries with materials, bring in new weights, and work in fabrics unexpectedly. Roksanda Ilincic fabric weight boundaries My label is largely about fabrics; print is definitely not my point of difference! Roksanda Ilincic fabric labels differences I feel like I've gone through stages with the industry; when I first started showing it was during the time of the recession, the economical situation meant fashion was suffering. But now the fashion business is back and booming, and I think it just encourages me to constantly set myself bigger and bigger challenges and reach new goals. Roksanda Ilincic fashion goal thinking I've always wanted my offering to have broad appeal and work for a diverse range of women with different lifestyles. Roksanda Ilincic lifestyle different offering I do think there is a completely different notion to glamour today. I think modern glamour is more effortless, easy, and real. Moreover, I think it's about constantly challenging classical ideas by bringing in unexpected and different elements; for example a long, elegant evening skirt paired with a simple t-shirt on the red carpet. I think this approach is the future. Roksanda Ilincic real simple thinking Obviously you need to be creative to do it anyway, but one doesn't work without the other, there has to be creativity, but there also has to be a business side, and I think New Gen helped with that. Roksanda Ilincic living Everything happens so quickly and I have so much to learn. I couldn't do it without their support...There's a lot more pressure, but I think that's a good thing. Roksanda Ilincic living
