It's on it's way to being one of the most beloved franchises of all time, there are a lot of stories left to tell.

Rory Bruer

Categorized in : Entertainment

We certainly wanted more, sacha is amazing and we love him, and we tried to crack the code on it, but it just didn’t happen for us.

This is in our wheelhouse, we’ve really embraced being in the faith-based business and it’s certainly paid off.

We would have liked to have done more, it’s a movie that screened well and that we all really liked a lot. It’s clever and smart and fun.

Our marketing was able to convey just how fun this movie is, this is a an all audience movie. It works for teens, as well as adults and younger kids.

There is so much love for this film, it starts with the Kendricks. They're visionaries in this genre.

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It’s such a sweet hold when you only drop 35 % on a film in its second week, it shows the mettle of the picture. Families and young teens are really really embracing the movie.

It was a little scary to be in ['Furious 7's'] wake, but that Blart is tough stuff, we exceeded expectations and held our ground despite this juggernaut.

This movie is about having fun and having some laughs with the whole family and it delivers on that, if critics don't get that, I guess maybe they needed to see it with an audience or bring their kids.

There's been a glut of R-rated movies starting from the first of the year, i think there's some R-rated fatigue.

The movie plays well and the uniqueness of the characters is going to drive a conversation that I do believe will help the film in the coming weeks, chappie.

We definitely succeeded alongside it. by Rory Bruer

We definitely succeeded alongside it.

Kevin Hart really is that guy that everybody wants to hang with, not only is Kevin Hart always funny, but Kevin Hart’s that guy that you want to sit down and have a beer with. Kevin Hart exudes charisma.

It was bold to go into this territory with ‘ Night at the Museum ’ and ‘ The Hobbit, ’ but there’s something special about ‘ Annie,' we knew the picture itself would be the best marketing told and we think that the word-of-mouth is going to spread.