It's probably the single most difficult thing I've ever done, i mean, this is the single bravest, kindest group of young people that I've ever encountered in my professional career... The problem with doing this story like this isn't becoming engaged, the problem is isn't falling in love with the students. The problem is setting boundaries.

Steve Liss

That gives us all tremendous reason to hope, it's a roller coaster ride, but he's on the upswing. Sometimes it takes a lot of setbacks, but I think he's gon na win. I believe in him.

There were other considerations -- streaming services, other networks -- but none that wanted to make this a campaign. None that wanted to make this a social impact effort the way MTV did.