John is a real pro, I am so happy to have him, he is a not a designer but a couturier and has great pyramidal thinking - turning couture concepts into ready-to-wear clothing and accessories. Renzo Rosso More Quotes by Renzo Rosso More Quotes From Renzo Rosso In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks, regardless of the economy. Renzo Rosso risks new progress fashion We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it. Renzo Rosso brand always want trying We inside Diesel are the first consumers of our advertising. We make ad campaigns for our own amusement - that's why they succeed. Renzo Rosso inside own advertising succeed Diesel is the only example of a casualwear or sportswear company that became a luxury brand. Renzo Rosso brand only luxury company The Diesel team has incredible passion. We work for ourselves and design for ourselves. When I see a new watch in our collection, I go crazy. I want one of everything. Renzo Rosso passion team crazy work The real product at Diesel is satisfaction. My satisfaction at Diesel is being a pioneer. Renzo Rosso product being satisfaction real