Kirkland is a proxy brand for Kirkland Signature.Although Costco. It really means Kirkland Signature.Although Costco.

Christopher Durham

Kirkland has a one-note strategy and it's really good at that one note, it creates a reason and a point of differentiation for people to shop there.

Christopher Durham

With wine Advent calendars, their marketing value... is significantly higher than their sales value in helping drive traffic, you limit how many are available, thousands of people talk about them and you create buzz.

Christopher Durham