Last year, we did tens of thousands of virtual visits, but it's down substantially by about 60 % to 70 % this year, people are anxious to get back out to see Santa in person and reconnect there with friends and family. They're trying to make up for the time away.

Mitch Allen

It's a trend we'll probably see a lot going forward, some retailers, such as Bass Pro and Cabela's, offer crafts and other activities while you wait in line. Virtual Santa companies are headed in the same direction.

There's a huge demand, her Santas've been sold out on weekends for over a month, which is unusual. Usually, Her Santas get sold out after Thanksgiving.