Look for companies with high profit margins. Warren Buffett More Quotes by Warren Buffett More Quotes From Warren Buffett Someone's sitting in the shade today because someone planted a tree a long time ago. The person sitting in the shade now should be grateful for the person who planted and tended that tree. That includes all those benefactors of humanity throughout history that created, invented, financed, produced, maintained and improved all that we enjoy today. Warren Buffett gratitude grateful long Forecasts usually tell us more of the forecaster than of the forecast Warren Buffett forecasts I wouldn't want to manufacture cigarettes. But if I owned - we do own Costco. Do they sell them? Yes. So I don't have a problem owning stock in that. But I just wouldn't want to - I wouldn't want to do it myself. I basically think, if anything is sufficiently antisocial, society should do something about it. But that's a separate question. But - and I don't think there's any company that I have seen that's 100 percent pure. Warren Buffett antisocial problem thinking If you have a harem of 40 women, you never get to know any of them very well. Warren Buffett harem wells knows Invest in as much of yourself as you can, you are your own biggest asset by far. Warren Buffett assets money The plan itself is opportunism. There is no plan before that. Warren Buffett opportunism plans If you don’t feel comfortable making a rough estimate of the asset’s future earnings, just forget it and move on. No one has the ability to evaluate every investment possibility. But omniscience isn’t necessary; you only need to understand the actions you undertake. Warren Buffett earning moving needs You have to be able to communicate in life and probably schools underemphasize that. If you can't talk to people or write, you're giving up your potential. Warren Buffett giving-up writing school Life is like a snowball. The important thing is finding wet snow and a really long hill. Warren Buffett important snow long Part of making good decisions in business is recognizing the poor decisions you've made and why they were poor. I've made lots of mistakes. I'm going to make more. It's the name of the game. You don't want to expect perfection in yourself. You want to strive to do your best. It's too demanding to expect perfection in yourself. Warren Buffett poor-decisions games mistake A very rich person should leave his kids enough to do anything, but not enough to do nothing. Warren Buffett investing kids children I don't measure my life by the money I've made. Other people might, but certainly don't. Warren Buffett investing might people You need a lot of curiosity for a long, long time. Warren Buffett curiosity long needs An IPO is like a negotiated transaction - the seller chooses when to come public - and it's unlikely to be a time that's favourable to you. Warren Buffett sellers transactions unlikely We intend to continue our practice of working only with people whom we like and admire. This policy not only maximizes our chances for good results, it also ensures us an extraordinarily good time. Warren Buffett practice life people There are a few investment managers, of course, who are very good - though in the short run, it's difficult to determine whether a great record is due to luck or talent. Most advisors, however, are far better at generating high fees than they are at generating high returns. In truth, their core competence is salesmanship. Rather than listen to their siren songs, investors - large and small - should instead read Jack Bogle's The Little Book of Common Sense Investing. Warren Buffett running song book Investing requires qualities of temperament way more than it requires qualities of intellect. Warren Buffett investing quality way There is no substitute for a local newspaper that is doing its job. Warren Buffett substitutes newspapers jobs We will only do with your money what we would do with our own. Warren Buffett investing Take the probability of loss times the amount of possible loss from the probability of gain times the amount of possible gain. That is what we're trying to do. It's imperfect, but that's what it's all about. Warren Buffett gains loss trying