Luxury is a difficult object to describe - it's been the object of hundreds of years of discussion. We definitely don't need it, but it's good for the soul. Antoine Arnault More Quotes by Antoine Arnault More Quotes From Antoine Arnault Luxury takes many forms nowadays, but one thing doesn't change: luxury is about desire and the ability to create dreams. Antoine Arnault dreams luxury change desire It's not a burden, you know? You're going to work in fashion, surrounded by creativity and beautiful people, beautiful objects... or work in banking. OK, I choose fashion. Antoine Arnault you work beautiful people Of course I have other passions... but my real investment obviously without a second thought is LVMH and what my father created. Antoine Arnault thought investment real father Millennials, as others, want creative, durable, desirable, and beautiful products. But they do add a new criteria: respect. Antoine Arnault new respect creative beautiful We have received a heritage of craftsmanship, of aesthetics, of taste, of identity. Our brands have the beauty to preserve and perpetuate it. Antoine Arnault heritage taste identity beauty I love Aston Martin. Antoine Arnault martin i-love love You have to embrace trends; it's crazy to think you can live above it. Like digital, like selling online, like social networks - if you fear them, they're going to eat you alive. Antoine Arnault think you crazy fear Experience is going to be even more important than it used to be - people will want to live something when they are in our stores, otherwise they'll just buy on their phones. Antoine Arnault live experience important people What we sell are not products... that customers are going to put in a closet and forget. Antoine Arnault going sell products forget Designers are not artists. They may have the talent of one, but if they want to work in that way they should paint or sculpt. Antoine Arnault talent want work way If you have trouble in your private life, who are you going to speak to? Not the new friend you made the day before, but people you trust and have known forever. Vuitton, Berluti, Hermes: it is those brands that have never compromised on quality or values that people turn to. Antoine Arnault day you trust life We were raised with real values about the importance of work and respect for the people. Antoine Arnault respect real work people I hate the marketing side of business where, 'Oh let's do a shoe for this clientele or for the Chinese or for the Japanese.' We're doing the same products for everyone. Antoine Arnault everyone doing hate business It was clear from very early on that I would work in the family company. There was not really ever another option or idea. Antoine Arnault early company family work During the last years of university I started an online business with a couple of friends selling domain names - we started by cybersquatting and then we became a real business. Someone bought us after three years and we made a good deal. Antoine Arnault someone good friends business Being surrounded by creativity and talent is very enriching - not in terms of money but in terms of the soul and the spirit. Antoine Arnault creativity talent money soul I never conduct business on the golf course. Antoine Arnault conduct never business golf We need to focus on what we know to do best, and our domain is the highest quality in luxury products and spending the most attention on uncompromising quality, not on being technologically advanced. Antoine Arnault best quality focus attention I think to create brands such as ours and to develop them takes time, and many people when you ask them what is luxury, they say time. And in a way it's true. Antoine Arnault think you time people Italy has a special place in my heart. Antoine Arnault italy place special heart
