Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. Philip Kotler More Quotes by Philip Kotler More Quotes From Philip Kotler A great leader is one who surrounds himself with great people who then, collectively, innovate and implement with success. If he tries to do it all by himself, he is an egotist and likely to fail. Philip Kotler leader trying people Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match. Philip Kotler ability advantage way Watch the product life cycle; but more important, watch the market life cycle. Philip Kotler products important watches The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas. Philip Kotler issues keys numbers There is no such thing as a commodity. It is simply a product waiting to be differentiated. Philip Kotler commodity products waiting Marketing is becoming a battle based on information than on sales power. Philip Kotler information marketing battle Today you have to run faster to stay in place. Philip Kotler faster running today Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company. Philip Kotler handsome income return Every company should work hard to obsolete its own product line - before its competitors do. Philip Kotler obsolete lines hard-work Whenever someone wonders how I could have written 57 books, I remind them that Isaac Asimov wrote 500 books. I like Asimov's view that great insight comes from seeing something as odd and finding out why. Curiosity is the starting point for great science. Philip Kotler curiosity wonder book Authentic marketing is not the art of selling what you make but knowing what to make! Philip Kotler marketing knowing art I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people and pay them more than my competitors. I would encourage their participation in decision making and hope that they can feel free to disagree with me. Philip Kotler decision believe people My primary early interest was in marketing and my aim was to improve its theories, methods and tools. Early on I pressed companies to adopt a consumer orientation and to be in the value creation business. I didn't pay much attention to the social responsibilities of business until later. Now I am pressing companies to address the triple bottom line: people, the planet, and profits. I found that companies were too much into short term profit maximization and they needed to invest more in sustainability thinking. Philip Kotler responsibility people thinking The theory of marketing is solid but the practice of marketing leaves much to be desired. Philip Kotler marketing theory practice When it comes to efficiency and effectiveness, I would always start with effectiveness. I am interested in achieving a certain outcome. Only secondarily do I worry about achieving it as efficiently as possible. Philip Kotler effectiveness outcomes worry There are times when a market such as housing, transportation or the stock or mortgage market keep rising and people with capital want to join in this growth. Soon the markets become overheated, partly because of the abundance of investment money and speculation. This is when the government should raise interest rates and increase the cost of borrowed money. Governments are shy about doing this because it could cause the very recession. Yet this is the best time to do this so that the inevitable recession never reaches the magnitude of the recent Great Recession. Philip Kotler growth government people Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer. Philip Kotler marketing communication views Marketing is the set of human activities directed at facilitating and consummating exchanges. Philip Kotler human-activity marketing humans The internet will create the winnerand bury the laggards. Philip Kotler internet Don’t buy market share. Figure out how to earn it. Philip Kotler figures share
