Maybe a while ago we wouldn't have done this, but we're changing and trying to innovate in ways that are beyond traditional new products. This is a cultural innovation. Stuart Kronauge More Quotes by Stuart Kronauge More Quotes From Stuart Kronauge Buying a 30-second ad to drop into a certain time-frame is not as valuable as it once was, the world is changing into streaming and non-ad platforms and subscription-based platforms. Stuart Kronauge world The lesson that they learned from New Coke was that... consumers really pay attention to this kind of stuff, and it's a great way to continue to get people to think about your brand. Stuart Kronauge