Most of the network television audience now is primarily women, but I think that's because the shows are developed to appeal to women. I don't know that there are too many shows that appeal to guys anymore. I'm not sure why that is, but I think that it may have something to do with the fact that most development staffs are women.

Edward Allen Bernero

More Quotes by Edward Allen Bernero
Categorized in : Thinking Development Guy
More Quotes From Edward Allen Bernero

I did a lot of talking - not as much background talking as a lot of people because I've never been someone who is too afraid of saying what I feel. I just don't see any reason to.

Edward Allen Bernero
reason talking people

I think it works if there's something online that is not in the show, or in a newspaper, if there's some added value to it - reading a newspaper on line, sometimes you can get video, which you can't get from reading a newspaper.

Edward Allen Bernero
video reading thinking

Television viewership has been declining for a number of years. The internet has been blamed. Everything has been blamed. Except for what I think the problem is: that the networks own the shows, and they completely think that they make them. They don't any longer let the people who make shows just make them. The networks have notes about everything. They are intimately involved in every aspect of the process. And I think it's hurt the process.

Edward Allen Bernero
hurt numbers thinking

Everyone's opinion is of equal value, which is bizarre to me. It's so hard to get anybody cast because you'll be on the phone with 15 people, and if anybody says I don't know about that guy - move on. Wait a minute, why is that person's note valid? It's such a bizarre process that's sprung up around it.

Edward Allen Bernero
sprung-up phones moving

I also think one of the things that's really hurting us is political activism of any stripe. Michael Jordan had it exactly right, he was my idol - when he was asked about a political question at one point and he said I'm not going to answer it, and they said why not, and he said: Because Republicans buy gym shoes too, right? That doesn't exist anymore, that kind of smarts.

Edward Allen Bernero
smart hurt thinking

I eternally fight internal battles about developing things that only appeal to the East Coast and the West Coast. For years I've been trying to do a Western, nobody's interested in doing a Western, how can that be?

Edward Allen Bernero
battle fighting years

Every time someone does a Western movie, people flock to it. It's like, we're continually programming to people who are least likely to watch us. People in Nebraska aren't watching things on the computer, they're watching television. Why aren't we programming things for them? We only program things that appeal to New York and Los Angeles and in many ways spit on the rest of the country.

Edward Allen Bernero
new-york country people

What gets made that's considered for men - it's really just T&A stuff. It's not stuff than any guy I know really wants to watch, you know, the stuff with jiggling boobs and all that. Something with real sort of male themes and male strength and things I want to watch in a drama.

Edward Allen Bernero
real drama men

What's missing from the online experience is community. Married couples are still going to need something to do on Tuesday nights, right? And it's not going to be individually retiring to their offices to watch on their computers. It's: "We just put the meat loaf dishes away, let's go watch television." It's going to happen. We shouldn't be so led around by other models.

Edward Allen Bernero
couple office night

Glee is only one example - there are a lot of shows, adult shows online. I just don't understand why we've decided that we want to throw everything we can out there on the Internet, I don't know how it helps us. I think being exclusive, that you can only see something on CBS, you can only see something on ABC, is a good thing.

Edward Allen Bernero
adults want thinking

If you don't like me, you don't like me. You can call me anytime; I'll have an opinion on just about anything. I will also tell you if I shouldn't have an opinion on something - I just make television shows.

Edward Allen Bernero
dont-like-me opinion television

Well, it was an interesting phenomenon, because I come from a very union town - I come from Chicago. And have been involved in unions most of my life. I think in a lot of ways unions aren't necessary anymore, because what they were started for, I think a lot of those conditions don't exist. And this union is so odd, because any sort of fight we do in this union is not for us, it's for future generations.

Edward Allen Bernero
fighting interesting thinking

We don't have a whole lot of people living hand-to-mouth in the Writers Guild, we get paid really well, and a lot of the things we fought for, in my case, I can negotiate. I can negotiate higher DVD rates or anything I want, it's not going to be a minimum basic agreement. But I do think it was important to stand up to them. I do think that we got things in the deal that we wouldn't have gotten had we not stood up to them.

Edward Allen Bernero
dvds agreement thinking

I think there's an element to this business that writers especially are overlooked in many ways and this made everybody kind of look at us differently. I do think that an interesting thing happened during it, which was being on these picket lines and looking at the huge amount of executives coming and going that you realize don't really add much to the equation.

Edward Allen Bernero
elements interesting thinking

In some ways I think it [the strike] was important. I'm not sure that "worth it" is the right term, but it was important. A lot of people lost a lot of things - I was greatly concerned for our crews. Those are the people who really sort of paid. A lot of us in quiet ways did everything that we could to help people pay mortgages.

Edward Allen Bernero
important people thinking

One of the most painful things for me was Jay Leno, Jay Leno going back on the air and saying to people that it was a choice between his writing staff and his crew, I think that really hurt a lot of show runners, because it was never a choice between our writers and our crew.

Edward Allen Bernero
hurt writing thinking

It was always about the future of writers, and about the way writers are treated in the future, and I think that was really hurtful to a lot of people in my position who had 160 people who depended on them to get this over with. So there was a lot of pain in it, and in that sense it will never be worth it, but I do think it was important.

Edward Allen Bernero
pain people thinking

You get notes from two studios and a network instead of a studio and a network. Although we early on forced them all to do their notes together. I make them all talk to each other first. Because we went through the pains of getting notes from ABC and at the time it was Touchstone, that were opposite - and then CBS notes that were opposite again. So it was, you guys are going to have to work it out as to what is the most important note.

Edward Allen Bernero
pain opposites two

Macho in a different sense, the kind of things that we think makes us a man. It doesn't really exist right now. I really don't want it to seem that I think it's a problem that women are in development, I don't think it's as problem at all, I just think it's an interesting time that we're in. And maybe long overdue - maybe television for a long time was made for men and it's long overdue.

Edward Allen Bernero
men long thinking