My focus has always been on connecting with consumers in a meaningful way.

Keith Belling

Categorized in : Always Been Way Focus

We came out with a rice and a corn chip, then quickly decided we needed to focus on potato. It was just too much for consumers to figure out at once.

just rice focus too-much

I was convinced you were not able to tell a consumer you can have a healthy fried chip or a good-tasting baked chip.

consumer tell you healthy

I knew I shouldn't be eating fried chips, but I'm just not a fan of baked chips, as much as I tried them.

tried just chips eating