My site is a little unorthodox without being totally inaccessible. David Carson More Quotes by David Carson More Quotes From David Carson My background is sociology. Combined with my graphic approach, if I could do some film projects, I think I'd be very good at making documentaries eventually, but people don't think of me for that, of course. But dialogue is something I know I can be good at. David Carson good think me people Overall, people are reading less. David Carson overall less reading people I tend not to have a ton of clients at any one time, but some pretty interesting ones. David Carson some clients time interesting The dreaded phrase in design circles is 'show and tell.' David Carson show tell design circles When I work as an art director, I don't ask to see sketches from illustrators or photographers. I give them a basic idea, and then I say, 'Send it to me, it'll be fine' - I get out of the way. David Carson me work way art I think I work much the same way I always have. I'm trying to interpret something emotionally visually. I'm reading the brief or article, or listening to the music, and deciding where that sends me, and what would it look like. David Carson look me music work As we get more technically driven, the importance of people becomes more than it's ever been before. You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience. David Carson you experience work life Having done a lot of magazines, I'm very curious how big magazines handle big stories, and I was very curious to see how 'Time' and 'Newsweek' would handle 9/11. And I was basically pretty disappointed to see that they had chosen to show the photo we'd already seen a million times, which was basically the moment of impact. David Carson see moment done time I did an early version of my site where it was virtually impossible to get through it, just as a statement about the web. But after a few laughs and some angry e-mails, I realized it wasn't doing me much good. I think the web has become more about the final product, not what it takes to get to it. David Carson good me angry impossible I'm experimenting in public. At the design grad schools, these are people sitting around in groups, putting their work on a wall, analyzing it and putting it back in a drawer. I think there's little risk in that. David Carson think design work people I was teaching, which I didn't love or hate; it was just OK. I was OK with it, and the hours were good for surfing or whatever. All not good reasons to go into teaching. David Carson good go hate love When I first started my graphic design career, and 'Beach Culture' magazine, I pretty much ran from the surfer label. It was hard to get people to take you seriously. David Carson you beach culture people Maybe at some subconscious level, things are done to upset somebody - part of me continues to see no valid reason for many of the accepted rules of design. David Carson rules me upset design If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white. David Carson feeling good black-and-white black I think we've seen a lot of examples of giving a name its own definition in the dot-com world. Amazon, Google, Yahoo - these are names we never would have dreamed major corporations would choose. David Carson name never think world When I first redesigned the 'Surfer' magazine, a magazine about magazines took a copy to the famous American designer Milton Glaser, and - surprise surprise - he hated it. David Carson copy famous american surprise