My theme song is always: "Pay attention to your viewer. Follow them." Anne Sweeney More Quotes by Anne Sweeney More Quotes From Anne Sweeney I am deeply honored that my team is being recognized by H.S.H. Prince Albert II and the Festival de Television de Monte-Carlo for Disney/ABC's role in creating television that inspires and captivates audiences wherever they live. Anne Sweeney creating team inspire I am so very honored to be the recipient of MIPCOM's 2011 Personality of the Year. However, the accomplishments that have led to this honor are not mine alone. They are the result of the tireless efforts of so very many talented colleagues. Anne Sweeney accomplishment personality years The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney. Anne Sweeney research people television If you want to see the future, watch 8 year olds Anne Sweeney want watches years Television has always been something you watch; now, increasingly, it is also something you do. Anne Sweeney watches television The more personalized television gets, the less passive the experience will become. Anne Sweeney personalized passive television Art has been good for my soul. And it's been good for my brain. I think I'm a better painter now than I was a musician growing up. You struggle to see things and translate an image through your hands to a canvas. Anne Sweeney growing-up struggle art While I was in college, I became a page at ABC. Suddenly I was working for Good Morning America, local news, national news. The page is the lowest rung of the ladder, and it's the also the place where you can ask any question and not feel dumb. Anne Sweeney college morning america If you have a great day at work and you've been hit with all these great ideas and there's a lot of excitement on your team, your mind doesn't turn off. For years I've kept a pad of paper and pen by me at night, because things just occur to you. Anne Sweeney day me you work I think we all realize the consumer has taken control, and they're not giving it back. So as every new technology comes forward, we have to figure out how to integrate it. Anne Sweeney control new think technology To have influence, you really don't need to have power. But what you need more than anything else is to have that almost uncanny understanding of what matters to people. Anne Sweeney you understanding power people I believe in having total clarity around our goals. I believe in creating these goals together as a group and making sure they're aligned with Bob Iger's goals for the Walt Disney Co. And more than anything, making sure people understand that they have a responsibility to one another. Anne Sweeney goals responsibility together people One of the things that is very important to me is how I feel about my team. And not just what their jobs are but what they mean to one another. Anne Sweeney feel me team important Too many times, adults walk into situations, and people have already put them in a box: 'Oh, you write comedy.' Or, 'You're the development woman.' And it's not just our profession. It's hard to look at someone and say, 'What else is inside?' Anne Sweeney woman walk you people We saw Hulu as an opportunity to broaden our audience for ABC content. Anne Sweeney content our audience opportunity Today, television is the most powerful medium in the world. Tomorrow it will also be the most personal. There is no one future for television. It will be defined differently for everyone. Anne Sweeney future tomorrow today world When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience. Anne Sweeney your story you thinking 'Dancing with the Stars' is a great format for us. It's a format we license from the BBC, so that can't travel for us, but we consider it a great success. 'Desperate Housewives,' on the other hand, a huge success for us internationally. 'Missing' has actually sold to 80 territories before it's even gone on the air. Anne Sweeney great stars success travel
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