Never be led in new paths by the blind Claude C. Hopkins More Quotes by Claude C. Hopkins More Quotes From Claude C. Hopkins The only readers we get are people whom our subject interests. No one reads ads for amusement, long or short... Give them enough to take action Claude C. Hopkins givinglongpeople Literary qualifications have no more to do with it than oratory has with salesmanship. One must be able to express himself briefly, clearly, and convincingly, just as a salesman must. Claude C. Hopkins qualificationsoratoryable This is no lazy mans field Claude C. Hopkins advertisinglazyfields One may gain attention by wearing a fools cap. But he would ruin his selling prospects Claude C. Hopkins foolwritingattention The one just consider the average reader s only once a reader, probably. And when you fail to tell them in that ad is something he may never know Claude C. Hopkins writingmayaverage Whatever claim you use to gain attention, the advertisement should tell a story reasonably complete. Claude C. Hopkins storieswritingattention Names which tell stories have been worth millions of dollars. So a great deal of research often precedes the selection of a name. Claude C. Hopkins dollarsnameswriting People will not be bored. They may listen politely at a dinner table to boasts and personalities, life history, etc. But in print they choose their own companions, their own subjects. They was to be amused or benefitted Claude C. Hopkins boredpersonalitypeople The right name is an advertisement in itself. Claude C. Hopkins advertisementitselfrightname The time has come when advertising in some hands has reached the status of a science. Claude C. Hopkins advertisingtimesciencehands
