Nintendo is about innovation and bringing new and unique game play to the consumer - both the core gamer as well as new gamers. Reggie Fils-Aime More Quotes by Reggie Fils-Aime More Quotes From Reggie Fils-Aime It inspires people, particularly kids to make creations and figure out how they work, the do-it-yourself, tactile nature really is what drives the experience. Because of the hands-on nature we feel it provides a really compelling experience for kids. Reggie Fils-Aime top-news It takes content-creating companies like us to really make things that the consumers wants to experience, that they want to jump into the particular technology, that’s how we move it forward. Reggie Fils-Aime us We want to make sure that our next content is going to be mainstream, mass-market approachable, and when something like VR is at that point, you can expect Nintendo to be there. Reggie Fils-Aime us The one point gamers all hate is the point where they have to put the controller down. Reggie Fils-Aime gamers point down hate I grew up in a lower-middle-class environment, usually the lone minority among my classmates. Reggie Fils-Aime minority up classmates environment We don't do things the same way everyone else does. We relish being different. We see that difference as an element that makes us more compelling to the consumer. Reggie Fils-Aime difference see being-different way Our strategy is gaming for the masses. Reggie Fils-Aime masses our gaming strategy If we had not had the Wii U, we would not have the Switch. Reggie Fils-Aime switch would had If you just sit on what you've created, chances are you're not going to be around much longer. Reggie Fils-Aime going sit just you One of the things that... I've seen Nintendo do so well is provide a user interface that is intuitive, easy to navigate, easy to execute against - and in our view, that's exactly what we've done on DSi. Reggie Fils-Aime view things done easy We love experimentation. That's where the gold nuggets come from. Reggie Fils-Aime come where gold love The reality is, the way that online experiences have progressed, it's an expensive proposition. The amount of servers we need to support 'Smash Brothers' or 'Mario Kart' - these big multiplayer games - is not a small investment. Reggie Fils-Aime small support reality way We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social. Reggie Fils-Aime social made fun reality We are so fortunate that our IP has been so effective out in the marketplace that every time there's a new iteration, our developers feel a sense of pressure. Reggie Fils-Aime new feel pressure time I love playing our content. Except for 'Smash Brothers.' Reggie Fils-Aime content except playing love In the end, given the way we view the world and the way that we view ourselves as an entertainment company, our biggest challenge is creating content and creating services. Excite people. We were fortunate we were able to do that with the Wii. Reggie Fils-Aime challenge view people world We've always been an entertainment company. Reggie Fils-Aime been always company entertainment The Wii U is not a tablet. It's a two-screen experience. And so you have this unique GamePad that gives you a different way to have a gaming experience. Reggie Fils-Aime you gaming experience unique Both of my parents were college-educated within the curriculum in Haiti. When they came to the United States, both had to learn English. My mother worked in retail and continues to do so today, working as the lead sales representative in a fine-jewelry store. My father became a machinist. Reggie Fils-Aime parents mother today father As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks. Reggie Fils-Aime child hard chemistry college
