On one hand, to be able to put Jerry Seinfeld or Chris Rock on a billboard and a bus and have the Netflix logo next to it, it drives subscribers so it makes sense, it's almost like marketing dollars that Chris Rock're paying for content because it's marketing Chris Rock brand. So maybe it makes sense for Chris Rock to spend that kind of money to get the press.

Jonas Larsen

Categorized in : Entertainment

I'm not aware of Netflix having some sort of farm system or talent pipeline, for us, stand-up is our DNA. It's the cornerstone of what we do in development every day. But we're careful to make sure we're building careers, not just trying to get a great rating for a special.

It just seems like they're just doing a lot, and if we throw enough against the wall something will stick, in a way, that has sort of taken the specialness of the stand-up special away by doing volume -- it's not about quality and curation, it's about filling shelves. To me, being a lover of great comedy, it just doesn't excite me. It doesn't make me think that they're onto something.

I'll give you a number : On Comedy Central last year, people consumed 10 billion minutes of stand-up -- that's 166 million hours of stand-up content throughout all of our platforms.

Once Netflix started throwing silly money at them, it didn't make... by Jonas Larsen

Once Netflix started throwing silly money at them, it didn't make economic sense.