One of the most remarkable things about the pandemic is that the level of compliance has been very high, if we put too much focus on violations, the danger is it's not just a misrepresentation but can undermine compliance by creating false norms, by saying to us 'if everyone else is going out, if everyone else if breaking the rules, why don't we?'.

Stephen Reicher

I think we need very clear messaging and I think in certain spaces — crowded, badly ventilated spaces — masks are crucial mitigation.

Stephen Reicher

If we live in a society which tells us ‘Well, it’s fine for 60,000 people to meet at Wembley,’ it’s very hard at the same time to say to people, ‘Look, there’s still a pandemic out there, and we’ve still got to be careful’.

Stephen Reicher

Boris Johnson has trashed all the advice we have given on how to build trust and secure adherence to the measures necessary to control COVID-19.

Stephen Reicher