One of the things I firmly believe about seemingly risky decisions is that you can't fully imagine how things can be better while you're in the thing you don't quite like. Jeffrey Veen More Quotes by Jeffrey Veen More Quotes From Jeffrey Veen Math is easy; design is hard. Jeffrey Veen design easy math Day by day, the number of devices, platforms, Jeffrey Veen design numbers needs Designers can create normalcy out of chaos; they can clearly communicate ideas through the organising and manipulating of words and pictures. Jeffrey Veen normalcy design ideas I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving. Jeffrey Veen assuming design discipline Difficult situations breed astonishing results. Jeffrey Veen astonishing difficult-situations results To dismiss basic contexts such as link colours, page layouts, navigation systems, and visual hierarchy as 'boring' or 'pedestrian' is akin to laughing at a car's steering wheel as unimaginative. Jeffrey Veen car links laughing Web-site creation isn't something you learn once and then check off on your to do list. Jeffrey Veen creation lists consciousness Good design can't fix broken business models. Jeffrey Veen design broken business Design isn't risky - change is. Good design mitigates that risk. Jeffrey Veen change-is-good design risk