Only the vanquished remember history. Marshall McLuhan More Quotes by Marshall McLuhan More Quotes From Marshall McLuhan Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort. Marshall McLuhan tyrantsbusinesshands There are many people for whom 'thinking' necessarily means identifying with existing trends. Marshall McLuhan meanpeoplethinking Violence, whether spiritual or physical, is a quest for identity and the meaningful. The less identity, the more violence. Marshall McLuhan identityspiritualmeaningful Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior. Marshall McLuhan influencebehaviorunderstanding All words, in every language, are metaphors. Marshall McLuhan metaphormedialanguage Fish did not discover water. Marshall McLuhan fisheswater The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology. Marshall McLuhan mediatechnologymessages The future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb. Marshall McLuhan technologyintelligentlight In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point. Marshall McLuhan vanishingwrapstelevision Technology is that which separates us from our environment. Marshall McLuhan environmenttechnologyscience Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either. Marshall McLuhan racisttryingfirsts There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening. Marshall McLuhan ubuntupeacelong Diaper backward spells repaid. Think about it. Marshall McLuhan mombabythinking The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form. Marshall McLuhan perceptionmotherchildren Photography turns people into things and their image into a mass consumer product. Marshall McLuhan massphotographypeople Most people are alive in an earlier time, but you must be alive in our own time. Marshall McLuhan alivepeople The future of work consists of learning a living. Marshall McLuhan entrepreneurinspirational Once you see the boundaries of your environment, they are no longer the boundaries of your environment. Marshall McLuhan environmentboundaries I expect to see the coming decades transform the planet into an art form; the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form. Marshall McLuhan spacemenart Environments are not just containers, but are processes that change the content totally. Marshall McLuhan environmentmediaprocess
