Our job as marketers and leaders, is to create vibrant pockets, not to hunt for mass. Seth Godin More Quotes by Seth Godin More Quotes From Seth Godin Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. Seth Godin skepticbelieverdelight Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change. Seth Godin supportgoalinspirational Good marketers tell a story. Seth Godin marketersmarketingstories Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway. Seth Godin persons More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say. Seth Godin citizenswatchesthinking The world is begging for you to lead. Seth Godin beggingworld Who you hang out with determines what you dream about and what you collide with. Seth Godin circlesoutcomesdream Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator... Seth Godin creativedoeart Quit or be exceptional. Average is for losers. Seth Godin quittingloseraverage Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable. Seth Godin winningopportunitymotivational I see things differently when I'm focused on opening doors for other people, and more often than not, my doors are opened as well. Seth Godin wellsdoorspeople Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important Seth Godin fabulousmeasurementimportant Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you. Seth Godin linesmarketingmean The edge is a great place to be. Inside the box is too dark. Outside the box, there's no leverage. But on the edge of the box, you can get things done! Seth Godin boxesdonedark The librarian isn't a clerk who happens to work in a library. A librarian is a data hound, a guide, a sherpa and a teacher. The librarian is the interface between reams of data and the untrained but motivated user. Seth Godin dataclerksteacher I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible. Seth Godin gamesbelievethinking If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you've got. Just don't plan on using it as a shortcut to making a living. Seth Godin bloggingwritingart Increasingly, there are only two kinds of companies: brave and dead. Seth Godin kindbravetwo Positive thinking is hard. Worth it, though. Seth Godin greatnessattitudepositive Effort is its own reward if you allow it to be. Seth Godin rewardseffortifs
