Our principal role as designers is to accelerate new ideas and the adoption of new ideas. Yves Behar More Quotes by Yves Behar More Quotes From Yves Behar Consumers want products that tell stories, have magic, and inspire. Yves Behar tell magic want inspire Design is a tool that either allows us to create new markets or disrupt existing ones. Yves Behar us new create design The best design work is really done when you spend more time with people, when you have the opportunity to be of the same mindset and the same incentives as the founder of the business. Yves Behar best business work time An ideal day for me is a combination of a fun-exciting creative moment with work partners, some laughs and games with my kids, a good surf session, and great conversation with friends around a meal. Yves Behar day good me work When I first came to the Bay area, I worked in Silicon Valley in the early to mid-'90s, and I think what mattered then was our ability as designers to create a vision around people's ideas. Yves Behar think vision people ideas The idea of designing something that is like something else is incredibly uninteresting and boring. Yves Behar something-else something like boring I think every business, really, has a unique reason for being, unique assets, unique attributes, a unique history. And that can be turned into a very attractive design story, essentially, that consumers can relate to. Yves Behar design unique business history Fuseproject was founded in 1999, and the notion behind it, which is alive and kicking today, is fusing different disciplines. Our teams are absolutely incredible at their own discipline, but most importantly, they're incredible at partnering with each other. Yves Behar behind own discipline today The Swiss can be very difficult. Yves Behar very swiss difficult