People are good at intuition, living our lives. What are computers good at? Memory. Eric Schmidt More Quotes by Eric Schmidt More Quotes From Eric Schmidt The biggest mistake that I made was not anticipating the rise of the social networking phenomenon. Eric Schmidt social-network networking mistake I do want to emphasize that we've seen an explosion in the use of Google Maps and Google Earth for education. The earth is a special place. It is our home and it's why we're all here. And the ability to see what's really going on the earth, the good stuff and the bad stuff, at the level that you can, is phenomenal. Eric Schmidt google special home In a world of asynchronous threats, it is too dangerous for there not to be some way to identify you. We need a [verified] name service for people. Governments will demand it. Eric Schmidt government names people Google docs and spreadsheets don't work if you're on an airplane. But it's a technical problem that is going to get solved. Eventually you will be able to work on a plane as if you are connected and, then when you get reconnected to the Internet, your computer will just synchronize with the cloud. Eric Schmidt google airplane clouds Twitter can no more produce analysis than a monkey can type out a work of Shakespeare. Eric Schmidt monkeys type analysis Brands are the solution, not the problem. Brands are how you sort out the cesspool. ... Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic component. Eric Schmidt going-away problem fundamentals Ultimately, application vendors are driven by volume, and volume is favored by the open approach Google is taking. There are so many manufacturers working so hard to distribute Android phones globally that whether you like [Android 4.0] or not, you will want to develop for that platform, and perhaps even first. Eric Schmidt google phones want A lot of the Google inventions came from engineers just screwing around with ideas. And then management would see them, and we'd say, 'Boy, that's interesting. Let's add some more engineers.' Eric Schmidt boys ideas interesting I think it's pretty clear that the internet as a whole has not had a strong notion of identity. And identity means, 'Who am I?' Fundamentally, what Facebook has done has built a way to figure out who people are... Eric Schmidt strong mean thinking Around 400 million people in the last year got a smartphone. If you think that’s a big deal, imagine the impact on that person in the developing world. Eric Schmidt smartphones years thinking The more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. Eric Schmidt broadband google world The issues of wireless versus wireline gets very messy. And that's really an FCC issue, not a Google issue. Eric Schmidt fcc google issues We didn't see any statistically significant relationship between our buzz and our short-term sales...Is that the end of the story? I would say no. This is one study on a set of brands in a particular company within a certain segment of the consumer-packag ed-goods industry. It is by no means a generalized result that applies to all industries. Eric Schmidt buzz stories mean I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know. Eric Schmidt google fundamentals thinking I think to some degree one of the strengths of the high tech industry is that people are actually willing to tell you things. When I went to Novell, I didn't know how to be a CEO, so I went in and I called all sorts of CEOs I knew. I called in a favor. I wanted to come by and listen to them tell me what it's like to be a CEO. Eric Schmidt degrees people thinking Washington - having spent a lot of time there, I grew up there and have spent a lot of time there recently - is largely defined by detailed analytical views and policy choices that are not very good. You know, each policy choice has a winner and a loser, right? Somebody's ox is getting gored. Eric Schmidt loser choices views Google Maps are phenomenal. Yep, ask an Apple user. Eric Schmidt google apples technology Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google. Eric Schmidt google use remember Since I have access to every, every crisis in the world because it's always blaring at me on cable television, that doesn't mean I have to worry about every one of them. This is also known as knowing where the 'off' button is. Eric Schmidt knowing worry mean I believe that this notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail. Instant messaging was an extension of e-mail, real-time e-mail. Eric Schmidt business real believe