People are running huge enterprises off of hacking and stealing data. Tim Cook More Quotes by Tim Cook More Quotes From Tim Cook Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you're pointed in the right direction. Otherwise, it's just a job. And life is too short for that. Tim Cook life-is-too-shortstarsjobs Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that. Tim Cook applesgoalgiving You can't have a back door that's only for the good guys. Tim Cook good-guyguydoors If you want me to do things only for ROI reasons, you should get out of this stock. Tim Cook roireasonwant Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love. Tim Cook applescountrypeople A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product. Tim Cook entrepreneurrealizingyears I love museums. But I don't want to live in one. Tim Cook wantmuseums Today, we are pleased to announce the biggest advancement in iPhone. Tim Cook advancementiphonetoday I just want to build great products. Tim Cook productswant I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that. Tim Cook life-iswayrooms Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition. Tim Cook competitionlongpeople From our point of view it's important that Apple not be the developer for the world. We can't take all of our energy and all of our care and finish the painting, then have someone else put their name on it. Tim Cook ripviewsnames Never try to fix other people. God does not need to do a bank shot off your lips. Tim Cook doetryingpeople Everybody doesn't want to have to be a computer scientist to protect themselves. Most people have no desire to do that. Tim Cook wantdesirepeople I learned that focus is key. Not just in your running a company, but in your personal life as well. Tim Cook focuskeysrunning From an app point of view, if you looked at innovation on the PC, you'd be hard pressed to find companies innovating. The list is small. Tim Cook innovationlistsviews I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us. Tim Cook growing-uplawmoving Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company. I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried. Tim Cook datarunningthinking Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve. Tim Cook designkindself Apple Pay is forever changing the way we pay for things. Tim Cook applesforeverpay
