People don't buy plastic and paper, they buy emotions. Scott Young More Quotes by Scott Young More Quotes From Scott Young Marketers... Can't simply put a more environmentally friendly package on the shelves and assume that shoppers will recognize and appreciate the change. If the goal is to drive preference or justify a price premium, the environmental benefit needs to be conveyed. Scott Young appreciate business goal You can't rely just on talent to win. Scott Young effort talent winning This is not something I thought was a possibility, it’s just sad and disheartening. Scott Young us