People don't crave carrots or celery, they crave chocolate or ice cream. Julie Rish More Quotes by Julie Rish More Quotes From Julie Rish Keeping a positive environment makes it harder to make an unhealthy choice and it also helps you to delay a response to the craving, those cravings peak over 15 to 20 minutes and if you can just delay them and distract yourself for that long the cravings start to come down on their own. Julie Rish health-news