People don't want simply to buy the product, they want to have sympathy with the company too. Anita Roddick More Quotes by Anita Roddick More Quotes From Anita Roddick Over the past decades...while many businesses have pursued what I call 'business as usual', I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda. Anita Roddick changelifepast I am aware that success is more than a good idea. It is timing too. Anita Roddick businesssuccesstime We should be evolving into a new age of business with a worldview that maintains one simple proposition - that all of nature: humans, animals, earth, are interconnected and interdependent. Anita Roddick simpleageanimal I hope to leave my children a sense of empathy and pity and a will to right social wrongs Anita Roddick pityempathychildren When you take the high moral road it is difficult for anyone to object without sounding like a complete fool. Anita Roddick difficultmoralityfool Being good is good business Anita Roddick businessresponsibilityleadership To me the desire to create and to have control over your own life, irrespective of the politics of the time or social structures, has always been a part of the human spirit. What I did not fully realize was that work could open the doors to my heart. Anita Roddick creatingheartdoors You persuade people with passion, so you've got to have a product or service you feel emotionally charged about. Then you can tell stories about it that will inspire others. Anita Roddick passioninspirepeople You've got to be hungry - for ideas, to make things happen and to see your vision made into reality Anita Roddick visionrealityideas The end result of kindness is that it draws people to you. Anita Roddick kindnessmotivationalrelationship For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses. Anita Roddick businesspracticerights The next time you go shopping, demand more change. Anita Roddick shoppingdemandnext Advertising beauty products is easy. All you have to do is revile your customers by creating a disease called getting older, and then provide a remedy which does not work. Anita Roddick getting-oldercreatingdoe It is a critical job of any entrepreneur to maximize creativity, and to build the kind of atmosphere around you that encourages people to have ideas. That means open structures, so that accepted thinking can be challenged. Anita Roddick creativityjobsmean I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process. Anita Roddick cynicalmarketingbelieve A Sense Of Outrage Is Essential For The Entrepreneurial Spirit. I Think Discontentment Drives You To Want To Do Something About It. And My Outrage Came Very Early On. Anita Roddick essentialswantthinking The bigger you grow, the more intimate communication has to be. It almost has to be belly and belly. As you get bigger and bigger in an organization, everything gets more and more detached and everything is on email or voicemail. That's the worse thing because lack of intimacy is one of the downsides (of growth). Anita Roddick growthcommunicationorganization Never be seduced into believing it isn't the role of business to tackle the big issues, because it absolutely is. Anita Roddick issuesrolesbelieve I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems. Anita Roddick communitybusinessthinking I run my company according to feminine principles, principles of caring, making intuitive decisions, not getting hung up on hierarchy or all those dreadfully boring business-school management ideas; having a sense of work as being part of your life, not separate from it; putting your labor where your love is; being responsible to the world in how you use your profits; recognizing the bottom line should stay at the bottom. Anita Roddick businessrunningschool
