People have questions that are like, 'What do I wear to vote?', and 'Where do I go?' To young people who can order anything on their phones automatically, the fact that in a lot of places they would have to go to a post office and get a stamp feels crazy.

Cayo Cotter

Categorized in : Company News

You need to look no further than the climate change strikes and what is happening in the streets to see that this is a fired-up generation, but they have to vote in this election to take that passion and turn it into political power. That's the aim of this campaign - how do we help young people, who are so passionate but for whom voting today was not really designed.

If we can use our platforms' superpowers to reach an untapped and largely ignored audience, we're going to be able to unlock an incredible amount of first time voters that otherwise would probably sit this election out.