People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image. Aerin Lauder More Quotes by Aerin Lauder More Quotes From Aerin Lauder I think people love having a person behind a brand who lives it. The idea of storytelling is really important. Aerin Lauder think important love people I inherited my love of gold jewellery from my grandmother. Aerin Lauder inherited grandmother gold love My grandmother had a lilac bush at her home in Long Island. I always associate the scent of it with her and try to have lilacs in my home. Aerin Lauder island try home long I have a lot of staples in my wardrobe. I love to pair a silk or lace blouse with a fitted black pant. This combination feels effortless yet put together. Aerin Lauder wardrobe black together love I love both real and fake jewelry. My kids make me necklaces, and I wear those, too. Every day, I wear my gold wedding band and the Cartier watch my husband gave me. Aerin Lauder day me jewelry love I used to be a shopper before I had children. I'd go to Bergdorf and Barneys all the time. But now my weekends are spent differently. I go to the skating rink or the park, not the stores. Aerin Lauder now go time children I don't use a stylist. I know what I like, so I do it myself. I rip things out from fashion magazines. It's easy to order when the phone number is right on the page. Aerin Lauder phone myself fashion easy My actual first summer internship was in the design department of Clinique. Aerin Lauder actual first design summer