Pornography and obscenity...work by specialism and fragmentation. They deal with a figure without a ground - situations in which the human factor is suppressed in favor of sensations and kicks. Marshall McLuhan More Quotes by Marshall McLuhan More Quotes From Marshall McLuhan Medieval and ancient sensibility now dominates our time as acoustic and multisensory awareness displaces the merely visual. Marshall McLuhan ancient acoustics awareness The 'expert' is the man who stays put. Marshall McLuhan he-man experts men The media have substituted themselves for the older world. Marshall McLuhan media world I've always been careful never to predict anything that had not already happened. Marshall McLuhan careful happened As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes. Marshall McLuhan real mean art Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition. Marshall McLuhan despair confusion feelings The artist is the man in any field, scientific or humanistic, who grasps the implications of his actions and of new knowledge in his own time. He is the man of integral awareness. Marshall McLuhan fields men art The ignorance of how to use knowledge stockpiles exponentially. Marshall McLuhan ignorance use As the age of information demands the simultaneous use of all our faculties, we discover that we are most at leisure when we are most intensely involved. Marshall McLuhan use age knowledge Even mud gives the illusion of depth. Marshall McLuhan mud depth giving Ads represent the main channel of intellectual and artistic effort in the modern world. Marshall McLuhan effort intellectual world All meaning alters with acceleration, because all patterns of personal and political interdependence change with any acceleration of information. Marshall McLuhan patterns information political Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists. Marshall McLuhan pills exercise order The cave art of Madison Avenue has been by far the most innovative and educative art form of the twentieth century. Marshall McLuhan caves business art Only the vanquished remember history. Marshall McLuhan political remember Persons grouped around a fire or candle for warmth or light are less able to pursue independent thoughts, or even tasks, than people supplied with electric light. In the same way, the social and educational patterns latent in automation are those of self-employment and artistic autonomy. Marshall McLuhan independent educational war Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion. Marshall McLuhan dark writing men The car has become the carapace, the protective and aggressive shell, of urban and suburban man. Marshall McLuhan shells car men The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future. Marshall McLuhan mirrors views past The products of modern science are not in themselves good or bad; it is the way they are used that determines their value. Marshall McLuhan modern life way
