PR is premised on truth, trust, and transparency. Richard Edelman More Quotes by Richard Edelman More Quotes From Richard Edelman Most smart companies should make themselves media companies. That means they put out their own information. Richard Edelman own smart information media Advertising has a problem. They're being squeezed because media buyers and digital firms are doing the creative. They're being squeezed because people aren't viewing their stuff. Richard Edelman advertising media problem people I wake up every day, and the family fortune is on the line, and that's a good thing. Richard Edelman day good wake-up family We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms. Richard Edelman see advertising future digital Engagement and integrity are the two most fundamental aspects of building trust; lead from the front by evolving your company strategy, then live your values every day. Richard Edelman every-day day trust integrity We have seen an unprecedented dispersion of authority, such that 'a person like you' is now one of the most credible spokespersons on business, along with technical and academic experts. Richard Edelman person like you business We have been pushing forward on a new way of storytelling we call 'collaborative journalism' on behalf of a number of our clients. Richard Edelman new journalism clients way More and more readers are finding important and interesting content through platforms like Facebook, Twitter, and now Medium rather than traditional publishers. Richard Edelman finding like important interesting The pace of change in marketing and the marketplace continues to accelerate. Unicorn companies are challenging long-established brands, and categories are being re-imagined. Richard Edelman being marketing pace change
