Profit is what happens when you do everything else right. Yvon Chouinard More Quotes by Yvon Chouinard More Quotes From Yvon Chouinard The hardest thing in the world is to simplify your life; it’s so easy to make it complex. Yvon Chouinard simplify easy world The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag their asses to work everyday because they hate their job. Yvon Chouinard passion hate jobs How you climb a mountain is more important than reaching the top Yvon Chouinard mountain positivity important Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person. Yvon Chouinard real journey adventure There's no difference between a pessimist who says, "Oh it's hopeless, so don't bother doing anything." and an optimist who says, "Don't bother doing anything, it's going to turn out fine anyways. Either way, nothing happens." Yvon Chouinard hopeless differences way The whole purpose of an adventure is to gain some spiritual or emotional insight. When you compromise the process, you compromise the gain. Yvon Chouinard emotional spiritual adventure Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business. Yvon Chouinard healthy business arguing It's not an adventure until something goes wrong. Yvon Chouinard adventure Surfing and climbing are both useless sports. You get to be conquistadors of the useless. You climb to the summit and there is nothing there. And you could hike to the top from another direction. How you get there is the important part. It's the same with surfing. Yvon Chouinard climbing adventure sports Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the land, and makes us value human contact again. Yvon Chouinard excess land way There's a movement for simplifying your life: purchase less stuff, own a few things that are very high quality that last a long time, and that are multifunctional. Yvon Chouinard quality movement long There is a beginning and end to all life - and to all human endeavors. Species evolve and die off. Empires rise, then break apart. Businesses grow, then fold. There are no exceptions. I'm OK with all that. Yet it pains me to bear witness to the sixth great extinction, where we humans are directly responsible for the extirpation of so many wonderful creatures and invaluable indigenous cultures. It saddens me to observe the plight of our own species; we appear to be incapable of solving our problems. Yvon Chouinard plight pain culture You ask me about the past, you ask me about the future, the only way to be happy is to be living right now. Yvon Chouinard living-right way past We're a part of nature. As we destroy nature, we destroy ourselves. It's a selfish thing to want to protect nature. Yvon Chouinard selfish environment want To do good, you actually have to do something. Yvon Chouinard The solution may be for a lot of the world's problems is to turn around and take a forward step. You can't just keep trying to make a flawed system work. Yvon Chouinard may trying world Mastery... is to work toward simplicity; replace complex technology with knowledge, hard work, and skill. Yvon Chouinard technology hard-work skills If you want to understand the entrepreneur, study the juvenile delinquent. The delinquent is saying with his actions, ‘This sucks, I’m going to do my own thing.’ Yvon Chouinard entrepreneur action want Everything we personally own that’s made, sold, shipped, stored, cleaned, and ultimately thrown away does some environmental harm every step of the way, harm that we’re either directly responsible for or is done on our behalf. Yvon Chouinard environmental done doe Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for a business. The sooner a company tries to be what it is not, the sooner it tries to ‘have it all,’ the sooner it will die. Yvon Chouinard over-you sports mean
