Public discourse about climate change has resulted in the erroneous idea that it's all about cost, burden and sacrifice. If the math was correct, everyone would see it's about profit, jobs and competitive advantage. Amory Lovins More Quotes by Amory Lovins More Quotes From Amory Lovins Today we have a temporary aberration called "industrial capitalism" which is inadvertently liquidating its two most important sources of capital, the natural world and properly functioning societies. Amory Lovins money nature inspirational What if we could make energy do our work without working our undoing? Amory Lovins what-if motivation inspiration I think along the way, as we treat nature as model and mentor, and not as a nuisance to be evaded or manipulated, we will certainly acquire much more reverence for life than we seem to be showing right now. Amory Lovins intelligent life thinking We've got 21st century technology and speed colliding head-on with 20th and 19th century institutions, rules and cultures. Amory Lovins speed technology culture The markets make a good servant but a bad master, and a worse religion. Amory Lovins servant masters By skimping on design, the owner gets costlier equipment, higher energy costs, and a less competitive and comfortable building; the tenants get lower productivity and higher rent and operating costs. Amory Lovins design cost energy I'm a practitioner of elegant frugality. I don't feel comfortable telling other people what to do, so I just try and lead by example. Amory Lovins example trying people Fire made us human, fossil fuels made us modern, but now we need a new fire that makes us safe, secure, healthy and durable. Amory Lovins healthy fire needs I once met an economist who believed that everything was fungible for money, so I suggested he enclose himself in a large bell-jar with as much money as he wanted and see how long he lasted. Amory Lovins bells life long Energy-saving technologies keep improving faster than they're applied, so efficiency is an ever larger and cheaper resource. Amory Lovins saving technology energy If you ask me, it'd be a little short of disastrous for us to discover a source of clean, cheap, abundant energy because of what we would do with it. We ought to be looking for energy sources that are adequate for our needs, but that won't give us the excesses of concentrated energy with which we could do mischief to the earth or to each other. Amory Lovins environmental energy giving Economies are supposed to serve human ends.. not the other way round. We forget at our peril that markets make a good servant, a bad master and a worse religion. Amory Lovins environmental people way If you ask the wrong question, of course, you get the wrong answer. Amory Lovins design business inspirational I am a man without a furnace. My windows are insulated by 19 sheets of glass which cost less than installing a heating system. Amory Lovins cost glasses men If you ask me, it'd be little short of disastrous for us to discover a source of clean, cheap, abundant energy because of what we would do with it. Amory Lovins environment energy littles Our energy future is choice, not fate. Oil dependence is a problem we need no longer have-and it's cheaper not to. U.S. oil dependence can be eliminated by proven and attractive technologies that create wealth, enhance choice, and strengthen common security. Amory Lovins oil fate technology The barriers that renewables and efficiency face come less from our living in a capitalist market economy and more from not taking market economics seriously. Amory Lovins economics economy faces Many business leaders are asking fundamental questions about what business they're in, why they are doing it and how it can be used as a means of healing human and natural communities. Amory Lovins leadership healing life Rely on renewable energy flows that are always there whether we use them or not, such as, sun, wind and vegetation: on energy income, not depletable energy capital. Amory Lovins income energy wind Facts are more mundane than fantasies, but a better basis for conclusions. Amory Lovins conclusion fantasy facts
