So it was a whole experience revolving around "The Evolution of Dance," but wasn't just a company that put an ad on the video.

Judson Laipply

Categorized in : Evolution Video Company

I have the best of both worlds. I have all the accolades that come with something like that video, but I don't have people stopping me on the street and being like, "Oh, my God, dance for me." I have probably only been recognized three or four times flat out - someone saying, "Are you the Evolution of Dance guy?"

video guy people

For a lot of people, when something happens that gives them 15 minutes of fame, they try to create something new out of that. I was really fortunate. For a professional speaker, it is all about press, publicity and PR, so to get that much free publicity ... it made life a lot easier.

trying giving people

I didn't have song rights for the first video because I didn't know that it was going to do what it did. So for the second video, I decided better safe than sorry. It is a really gray area as to whether or not you even need song rights to make a video like that.

rights sorry song

I think the biggest lesson to be learned is that it is almost impossible to just throw a logo on a video. A lot of people think that if you make a really popular video, I can get Pepsi to put a little logo on there and they will pay me a lot of money. We wanted to create something that wasn't just a "slap a logo on the video."

lessons-to-be-learned people thinking

One of the reasons that I think the first video was successful was that it wasn't overproduced. So for the second one, it was shot on several different cameras and one of them was an HD camera, and it was so clear and so clean that it almost looked overproduced.

successful firsts thinking

I actually cut out some frames and kind of gave it a little grainier look so it looks a lot more like the first one. I think that is really important. Especially from user-generated content, people don't want overproduced-looking videos.

cutting people thinking