So my concern on that is as you do this over time, you continue to pervert the news cycle, right? let's take this so-called controversy over critical race theory. And I say ‘so-called controversy’ because it's sort of – it's a creation… It's a faux controversy that's being ginned up. And I guess it just gets attention. It keeps people watching or it keeps people clicking or, you know, all of that. That's the concern.

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