So that what you tend to see is someone like a Rush Limbaugh, he's the classic case because he's the most successful, he didn't sort of like come out of his mother's womb with the highest ratings in the country. Robert McChesney More Quotes by Robert McChesney More Quotes From Robert McChesney As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society. Robert McChesney advertising support media society And they've got to be held accountable; our broadcasting system has to be made accountable; and unless it is, it's going to be very hard to change anything else for the better in this country. Robert McChesney better hard change country Our existing media system today is the direct result of government laws and subsidies that created it. Robert McChesney result media government today When the government picked companies and gave them monopoly rights to frequencies in San Francisco and Los Angeles and New York and Chicago, it was picking the winners of the competition; it wasn't setting the terms of the competition. Robert McChesney new competition government new-york So the system we have in radio and television today is the direct result of government policies that have been made in our name, in the name of the people, on our behalf, but without our informed consent. Robert McChesney name government today people If you look at the history of broadcasting, what you find is the National Association of Broadcasters is a trade association whose mission is to protect the interests of the commercial broadcasters. Robert McChesney mission look you history The commercial broadcasters have tremendous influence in Washington, D.C., for a couple of reasons. First, they're extremely rich and they have lots of money and they have had for a long time, so they can give money to politicians, which gets their attention. Robert McChesney rich money time long If you're running for reelection in the House of Representatives race, you know, it's very important to you that you be on fairly good terms with the local affiliates in the largest market in your area. I mean you don't want to antagonize them. Robert McChesney good you important house When the government allocates monopoly rights to frequency, and there are only a handful in each community, it's picking the winners in the competition. Robert McChesney only competition community government So the competition isn't once you got the license, running the station; it's getting the license. Robert McChesney once got you competition The whole process of getting licenses to broadcast, which took place decades ago, was done behind closed doors by powerful lobbies, and wealthy commercial interests got all the licenses with no public input, no congressional input for that matter. Robert McChesney place powerful matter doors And understand that scarce spectrum is used today for example for cell phone operators, they have to pay for the airwaves they use, for their services. Robert McChesney phone understand cell-phone today The public gets not one penny from them in return for those airwaves. Robert McChesney penny them those return Which is supposed to mean they're doing something in their broadcasting they would not do is they were simply out to maximize profit; if they were really public service institutions, not purely profit maximizing institutions. Robert McChesney doing service public-service profit One survey that I saw that was published I think in Variety or Electronic Media within the last three weeks says that now the average hour of radio in the United States has 18 minutes of commercials. Robert McChesney think radio media three Maybe if you and ten of your friends could pool your savings and borrow some money and actually buy some obscure station in Sonoma, and then take some chances and have some fun. Robert McChesney you friends money fun The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills. Robert McChesney radio media relationship people Because Hightower's problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh's, even if they have similar ratings, because of what Hightower is saying. Robert McChesney show saying things problem You know, a left-winger, the barrier to success if you're on the left in commercial radio is a mile and a half higher than it is if you're on the right. Robert McChesney know you radio success The number one lobby that opposes campaign finance reform in the United States is the National Association of Broadcasters. Robert McChesney campaign finance reform association
