Solving big problems is easier than solving little problems. Sergey Brin More Quotes by Sergey Brin More Quotes From Sergey Brin We came up with the notion that not all web pages are created equal. People are – but not web pages. Sergey Brin equal pages people If you had all the world's information directly attached to your brain, or an artificial brain that was smarter than your brain, you'd be better off. Sergey Brin information brain world Too many rules will stifle innovation. Sergey Brin innovation In the future, search engines should be as useful as HAL in the movie 2001: A Space Odyssey-but hopefully they won't kill people. Sergey Brin odyssey space people Generally, health is just so heavily regulated. It's just a painful business to be in. It's just not necessarily how I want to spend my time. Sergey Brin time-heals healthcare want We wouldn't survive if people didn't trust us. Sergey Brin ifs people It's a romantic notion that you're going to have one brilliant idea and then everything is going to be great... but the execution and delivery are what's key. Sergey Brin execution keys ideas I'd like to get to a state where people think that if you've Googled something, you've researched it, and otherwise haven't, and that's it. Sergey Brin states people thinking Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine. Sergey Brin google marketing helping I am sometimes something of a lazy person, so when I end up spending a lot of time using something myself - as I did with Google in the earliest of days, I knew it was a big deal. Sergey Brin google lazy technology I feel there’s an existential angst among young people. I didn’t have that. They see enormous mountains, where I only saw one little hill to climb. Sergey Brin existential-angst mountain people We've seen a massive attack on the freedom of the web. Governments are realizing the power of this medium to organize people and they are trying to clamp down across the world, not just in places like China and North Korea; we're seeing bills in the United States, in Italy, all across the world. Sergey Brin korea government people As for "Don't be evil," we have tried to define precisely what it means to be a force for good-always do the right, ethical thing. Ultimately, "Don't be evil" seems the easiest way to summarize it. Sergey Brin evil mean way Before Google, I don't think people put much effort into the ordering of results. You might get a couple thouand results for a query. We saw that a thousand results weren't necessarily as useful as 10 good ones. Sergey Brin couple people thinking It is ironic since whenever I have met with our elected officials they are invariably thoughtful, well-meaning people. And yet collectively 90% of their effort seems to be focused on how to stick it to the other party. Sergey Brin thoughtful party people Once you go from 10 people to 100, you already don’t know who everyone is. So at that stage you might as well keep growing, to get the advantages of scale. Sergey Brin growing might people We deal with all varieties of information. Somebody's always upset no matter what we do. We have to make a decision; otherwise there's a never-ending debate. Sergey Brin upset information decision Today, if you want to access a typical out-of-print book, you have only one choice - fly to one of a handful of leading libraries in the country and hope to find it in the stacks. Sergey Brin choices country book Too few people in computer science are aware of some of the informational challenges in biology and their implications for the world. We can store an incredible amount of data very cheaply. Sergey Brin data technology people But the vast majority of books ever written are not accessible to anyone except the most tenacious researchers at premier academic libraries. Books written after 1923 quickly disappear into a literary black hole. Sergey Brin library black book