Sonos' goal is to provide music and speaker systems to the widest audience they can, if the company went down their own route with a voice assistant, it'd be head-to-head competing against players like Amazon and Google in that smart speaker market, which isn't where Sonos wants to be or where its strength is.

Jonathan Collins

Categorized in : Technology

Companies need to ensure consumers are buying products they feel are secure and protected, that can take a whole range of issues like educating users or better management of devices or putting more details into the app about how the camera is operating.

Jonathan Collins

technology

Just as all new, successful technologies are taken for granted by each generation that has never lived without them, the technologies' existence will be part of the fabric and foundation for that generation, they will either develop and refine or reject the technologies they inherit.

Jonathan Collins

technology

Smart home potential extends well beyond where we are today, not every new Amazon Echo product category can be successful and many are dropped quite quickly, but it is clear that Amazon Echo is continually trying new product ideas to see where there is demand and where Amazon Echo can create additional value to further strengthen its relationship with consumers.

Jonathan Collins