Sound is 50 percent of the movie going experience, and I've always believed audiences are moved and excited by what they hear in my movies at least as much as by what they see. George Lucas More Quotes by George Lucas More Quotes From George Lucas The time is more important to me than the money. George Lucas entertainment Digital technology is the same revolution as adding sound to pictures and the same revolution as adding color to pictures. Nothing more and nothing less. George Lucas pictures nothing technology color