Steve [Jobs] proves that it's OK to be an asshole... He just has... by Guy Kawasaki

Steve [Jobs] proves that it's OK to be an asshole... He just has a different OS.

Guy Kawasaki

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The goal is to provide inspiring information that moves people to... by Guy Kawasaki

The goal is to provide inspiring information that moves people to action.

communication people moving

Entrepreneurship is not for everyone. by Guy Kawasaki

Entrepreneurship is not for everyone.

entrepreneurship

Don't ask people to do something you wouldn't. by Guy Kawasaki

Don't ask people to do something you wouldn't.

• People deserve a break. The stressed and unorganized person who doesn’t have the same priorities as you may be dealing with an autistic child, abusive spouse, fading parents, or cancer. Don’t judge people until you’ve walked a mile in their shoes. Give them a break instead.

cancer sympathy children

You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.

distance emotional skills

Best way to succeed is to do things for the customer, not to the competition. Very few people buy a product in order to help you hurt the competition. To think otherwise is lunacy.

hurt order thinking

At the end of the day in business, it's not about peer review and getting into a scientific journal. You either increase sales, or not.

peer-review peers the-end-of-the-day

The desire to change the world is a tremendous advantage as you travel down the difficult path ahead because focusing on a lofty goal is more energizing and attracts more talent than simply making a buck.

goal desire world

Twitter, Facebook, Google + are the trifecta of marketing for aut... by Guy Kawasaki

Twitter, Facebook, Google + are the trifecta of marketing for authors (and bloggers).

blogging google marketing

If you make meaning, you'll make money. by Guy Kawasaki

If you make meaning, you'll make money.

making-money ifs

"No one is doing what we're doing." This is a bummer of a lie because there are only two logical conclusions. First, no one else is doing this because there is no market for it. Second, the entrepreneur is so clueless that he can't even use Google to figure out he has competition. Suffice it to say that the lack of a market and cluelessness is not conducive to securing an investment. As a rule of thumb, if you have a good idea, five companies are going the same thing. If you have a great idea, fifteen companies are doing the same thing.

clueless lying ideas

You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."

sky blue thinking

Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.

airplane writing thinking

People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.

data clouds two

Klout and various measurements of influence are fun. I love to see where I score on them, but there's a computer algorithm behind the calculation. If there's an algorithm, it can be gamed. Even if it's not gameable, you have to take a leap of faith that the number of followers, retweets, mentions, whatever really mean something.

numbers fun mean

Most of my life is over. I am going to enjoy my family and friends before any of us depart this earth. I'll never start another company. I'll never work long hours again. At this point in my life, I only answer to God, my wife, and my kids. Everything else is secondary - especially the expectations of strangers.

expectations long kids

Eat like a bird, poop like an elephant. by Guy Kawasaki

Eat like a bird, poop like an elephant.

poop elephants bird

The essence of evangelism is to passionately show people how you... by Guy Kawasaki

The essence of evangelism is to passionately show people how you can make history together.

essence together people

It's hard to build community around mediocre and mundane writing. by Guy Kawasaki

It's hard to build community around mediocre and mundane writing.

mediocre community writing

The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless--most of the engineers who did ground-breaking work of the Macintosh design didn't even graduate from college.

passion educational team