Strategy is indeed about choosing what not to do as well as what to do. A business unit needs to decide what need it aims to satisfy in what group of people and with what value proposition that distinguishes the business from its competitors. Philip Kotler More Quotes by Philip Kotler More Quotes From Philip Kotler Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. Philip Kotler business clever art The sales department isn’t the whole company, but the whole company better be the sales department. Philip Kotler department company whole Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. Philip Kotler creating knowing art The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner. Philip Kotler cost marketing art The best advertising is done by satisfied customers. Philip Kotler satisfied-customers advertising done Marketing takes a day to learn. Unfortunately, it takes a lifetime to master. Philip Kotler marketing business lifetime There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market. Philip Kotler target-market offering winning Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility. Philip Kotler responsibility past years It is more important to do what is strategically right than what is immediately profitable. Philip Kotler profitable important It is no longer enough to satisfy your customers. You must delight them. Philip Kotler delight customers enough Good companies will meet needs; great companies will create markets. Philip Kotler good-company great-company needs Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it. Philip Kotler marketing worry attention The successful salesperson cares first for the customer, second for the products. Philip Kotler care successful firsts The most important thing is to forecast where customers are moving, and be in front of them. Philip Kotler important customers moving Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors. Philip Kotler poor winning average Every business is a service business. Does your service put a smile on the customer's face? Philip Kotler service-business faces doe Marketing is a race without a finishing line Philip Kotler finishing marketing race Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value. Philip Kotler benefits smart use The best way to hold customers is to constantly figure out how to give them more for less. Philip Kotler figures giving way The future isn’t ahead of us. It has already happened. Philip Kotler happened
