Success emerges from the quality of the decisions we make and the quantity of luck we receive. We can't control luck. But we can control the way we make choices. Chip Heath More Quotes by Chip Heath More Quotes From Chip Heath When people know the desired destination, they’re free to improvise, as needed, in arriving there. Chip Heath arriving destination people Stories are flight simulators for our brains. Chip Heath flight stories brain Grit is not synonymous with hard work. It involves a certain single-mindedness. An ungritty prison inmate will mount a daring new escape attempt every month, but a gritty prison inmate will tunnel his way out one spoonful of concrete at a time. Grit Chip Heath hard-work tunnels months What’s broken, and how do we fix it? Chip Heath broken Mental simulation is not as good as actually doing something. But it's the next best thing. And the right kind of a story is a simulation. Chip Heath next kind stories Many armies fail because they put all their emphasis into creating a plan that becomes useless ten minutes into the battle Chip Heath creating army battle There's no such thing as a passive audience. Chip Heath audience passive This is the biggest problem in analytics today. Chip Heath analytics problem today You've got a good idea, how do you make it stick? Chip Heath good-ideas sticks ideas Create a need for closure. Chip Heath closure needs