Success stems from the producer creating the optimal conditions for the filmmaker's own creative process. Not from steering the filmmaker through a one-size-fits-all approach. Jason Blum More Quotes by Jason Blum More Quotes From Jason Blum I think the location is almost as important as casting the leads of the movie. The location on The Purge was crucial to that movie working. Jason Blum casting important thinking My easiest judgment for a script is 'do I want to keep reading it?' Jason Blum scripts reading want I love Hitchcock movies. I took a Hitchcock class in college, so I saw all his movies. I wrote papers on his movies. Jason Blum paper college class I love being the underdog. It's one of the reason I like making horror movies, because a lot of people don't like them or are prejudiced against them. So it's one of the many reasons I like horror and it's also the reason I like low budget, because it automatically makes us the underdog. Jason Blum underdog love-is people I found that a lot of people ridiculed contemporary art. I decided I wanted to be involved in art everybody could understand. Jason Blum found people art For some reason, people value being scared less than they value laughing. Jason Blum scared laughing people Let's keep making inexpensive movies. Jason Blum inexpensive But one of the rules I don't like to break is we still do - 95% of our movies are low budget. We're offered bigger, larger budget movies to produce a lot, and we don't do them. That's not to say there aren't exceptions, there are a few exceptions, but I try and stick by the rules that produce what I think is the highest quality, most innovative work and try and let the rules go that make us feel like we're retreading. Jason Blum quality trying thinking There are a lot of parallels between doing a sequel and doing low budget movies, which is they give creative parameters. As a creative person myself, I work better with parameters as opposed to anything goes. Jason Blum anything-goes creative giving I love musicals. I love horror movies and I love art movies. Jason Blum i-love-music horror art Currently there's no other way to get a movie into 3,000 theaters except with a studio. We have a first-look deal with Universal, and it's been fun to work with them. But studios are a part of our life. I think they'll always be, but they'll play a different role. The consumer and the creator are getting closer together. Jason Blum play fun thinking I think good suspense and horror is really about creating situations that are relatable, and throwing a wrench in it and watching how people respond to it. Jason Blum creating people thinking The scares are the easier part of scary movies. The hard part of scary movies is what leads up to the scares. Jason Blum easier scare scary When you raise the budget, you make creative compromises. The higher the budget goes, the more cuts in your movie happen. When people talk about how movies are watered down, that's a direct reflection of money and budget. The less money you spend; the more risks you can take. That doesn't mean it will be successful, but at least you can try different stuff. The higher your budget is, the less you can do that. Jason Blum cutting successful mean I think horror movies are still - this can be said of all movies - but being with a group of people scared together is more and more something unusual and fun. Especially for kids who are going out less generally. Jason Blum fun kids thinking I'm a believer in screening movies early, and using the movie itself to help sell the movie. If you can't do that, I feel like you shouldn't be releasing the movie. Jason Blum screening like-you helping We have creative freedom because of budgets. Ever since I have been doing low budget movies, we've really had creative freedom. Jason Blum has-beens creative lows People love being scared, even for long periods of time. Jason Blum love-is long people I think there's a limit. People want to be scared, but not every weekend, maybe every third weekend. Jason Blum weekend people thinking A lot of the reasons why people are annoyed at found footage movies is because people look at it like it's easy and that they could do it, too. Jason Blum annoyed people looks
