Super fidelity requires constant investment and discipline, but great companies know how to do that. Kevin Maney More Quotes by Kevin Maney More Quotes From Kevin Maney Our brains seem to have the power to do one or the other - record and remember every detail, or chunk it to higher level concepts and forget the details. We can't seem to do both. The fact that you could not fly over a city and remember every detail is not something to worry about. Kevin Maney cities brain worry Some people seem to have extreme natural wiring - a talent that seems to come out of nowhere. Like a music savant or prodigy. The uplifting news, though, is that many talented people don't have such natural wiring - but they forge a talent through thousands of hours of what's known as deliberate practice or deliberate performance. Kevin Maney uplifting practice people I knew I wanted to be a writer from as far back as I can remember. That was my talent. Lord knows it wasn't math. Kevin Maney talent math remember If you want to stand out, find a way to be either high fidelity or high convenience in whatever you do. If you're halfway in between on both measures, you're not going to make people feel very excited about you. Kevin Maney want people way A CD these days is not all that convenient, and it doesn't bring enough fidelity to make you put up with that inconvenience. So, nobody buys CDs anymore. Kevin Maney fidelity cds enough Eventually, we need to have computers that work differently from the way they do today and have for the past 60-plus years. We're capturing and generating increasingly massive amounts of data, but we can't make computers that keep up with it. One of the most promising solutions is to make computers that work more the way brains work. Kevin Maney data past years We learn more about how human brains work. And that leads us to ideas about how to make human brains work better. Kevin Maney human-brain brain ideas Some of what we're learning suggests a balance between exposing children to new things, yet giving them a chance to repeatedly experience something they enjoy, which builds "chunks" of information in their brains. Kevin Maney brain giving children From about ninth grade on, I knew I was a writer at heart. I had fantasies of being a great novelist, but I thought that seemed like an iffy way to try to make a living. So I tried journalism while in college, and really liked it. But even in journalism, I've always pursued ways to be somewhat literary, whether writing a column or writing books. Kevin Maney heart writing book In the long run magazines can't be a convenience play - the Web has stolen that. So magazines have to be high fidelity - a fantastic experience - to thrive. Magazines will survive the Internet age, but only the ones that give people an experience they just can't get anywhere else. A magazine will have to be truly loved to make it. Kevin Maney play running long The explosion of the Web and digital media from 1995 to 2000 shook companies more profoundly in a shorter time than anything since the end of World War II. Kevin Maney media war world Who "wins" and who "loses" depends on when you measure it. Kevin Maney depends loses winning Fidelity is the total quality of an experience, including a sense of exclusiveness and aura. Convenience is simply how easy something is to get, which often means a low price and ubiquitousness. A super-fidelity product or service would lose its luster and quality if it's pushed too hard toward convenience. A super-convenient product or service would start to get expensive and exclusive if it moved toward higher fidelity, which would naturally undermine its convenience. Kevin Maney auras quality mean If you spot a market where the only choices are at either one end or the other - high fidelity or high convenience - there's probably a big opportunity at the other end. That was the opening for Federal Express, for instance. When it started, there was only one mail service in America - the US Postal Service, which was high convenience. Fred Smith created a high-fidelity mail service. Kevin Maney choices opportunity america Artificial intelligence uses a complex set of rules - algorithms - to get to a conclusion. A computer has to calculate its way through all those rules, and that takes a lot of processing. So AI works best when a small computer is using it on a small problem - your car's anti-lock brakes are based on AI. Or you need to use a giant computer on a big problem - like IBM using a room-size machine to compete against humans on Jeopardy in 2011. Kevin Maney small-problems car giants Our brains are great at knowing what to forget. We actually have to teach computers to do the same. Kevin Maney computer knowing brain I reluctantly signed up for a journalism major, thinking I needed a fall-back way to make money should my career as a novelist fail to take off. As I started to try on journalism, including doing internships and working at the campus paper, I found I actually liked it. So I started to want to be a journalist. Kevin Maney careers fall thinking High fidelity is a rich experience, and you'll put up with terrible convenience to get it - maybe it's high cost, waiting in line, jumping through hoops. High convenience is the opposite - it's a commodity, but it's cheap and easy and ubiquitous. A great exclusive boutique shop is high fidelity; Wal-Mart is high convenience. Both are hard to establish in their own way. The thing to remember about sustaining either is that you can't sit still. Some other entity will always find a way to challenge your fidelity position or your convenience position. Kevin Maney waiting-in-line jumping opposites Talented people can predict with great accuracy what's about to happen just a tiny bit ahead of their competitors. It might be two seconds ahead, or two hundredths of a second, or two days. Napoleon on an eighteenth century battlefield had something more like a two-day advantage. Wayne Gretzky in a hockey game was probably a second ahead of everyone else on the ice. Kevin Maney hockey ice games Wayne Gretzky's talent doesn't come from studying everything he's experienced in hockey and making long-term game plans. It comes from constantly taking in all the data that's happening in the moment on the ice, and instantly generating constant predictions based on super-efficient mental models he's built in his head. Technology has to work more like Gretzky. Kevin Maney hockey ice technology
