Sustaining innovations are the key to consistent performance, whereas disruptive innovations are the key to dramatic changes in power. Geoffrey Moore More Quotes by Geoffrey Moore More Quotes From Geoffrey Moore Don't think you have to be the disrupter to win. A fast-following disruptee will do very well if you can bring your existing customers and ecosystem along with you. Geoffrey Moore ecosystems winning thinking Marketing has long known how to exploit fads and how to develop trends. Geoffrey Moore trends marketing long
