Television has always been something you watch; now, increasingly... by Anne Sweeney

Television has always been something you watch; now, increasingly, it is also something you do.

Anne Sweeney

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Categorized in : Television Watches

I am deeply honored that my team is being recognized by H.S.H. Prince Albert II and the Festival de Television de Monte-Carlo for Disney/ABC's role in creating television that inspires and captivates audiences wherever they live.

creating team inspire

I am so very honored to be the recipient of MIPCOM's 2011 Personality of the Year. However, the accomplishments that have led to this honor are not mine alone. They are the result of the tireless efforts of so very many talented colleagues.

accomplishment personality years

The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

research people television

If you want to see the future, watch 8 year olds by Anne Sweeney

If you want to see the future, watch 8 year olds

want watches years

The more personalized television gets, the less passive the exper... by Anne Sweeney

The more personalized television gets, the less passive the experience will become.

personalized passive television

Art has been good for my soul. And it's been good for my brain. I think I'm a better painter now than I was a musician growing up. You struggle to see things and translate an image through your hands to a canvas.

growing-up struggle art

While I was in college, I became a page at ABC. Suddenly I was working for Good Morning America, local news, national news. The page is the lowest rung of the ladder, and it's the also the place where you can ask any question and not feel dumb.

college morning america

My theme song is always: "Pay attention to your viewer. Follow th... by Anne Sweeney

My theme song is always: "Pay attention to your viewer. Follow them."

song pay attention

If you have a great day at work and you've been hit with all these great ideas and there's a lot of excitement on your team, your mind doesn't turn off. For years I've kept a pad of paper and pen by me at night, because things just occur to you.

day me you work

I think we all realize the consumer has taken control, and they're not giving it back. So as every new technology comes forward, we have to figure out how to integrate it.

control new think technology

To have influence, you really don't need to have power. But what you need more than anything else is to have that almost uncanny understanding of what matters to people.

you understanding power people

I believe in having total clarity around our goals. I believe in creating these goals together as a group and making sure they're aligned with Bob Iger's goals for the Walt Disney Co. And more than anything, making sure people understand that they have a responsibility to one another.

goals responsibility together people

One of the things that is very important to me is how I feel about my team. And not just what their jobs are but what they mean to one another.

feel me team important

Too many times, adults walk into situations, and people have already put them in a box: 'Oh, you write comedy.' Or, 'You're the development woman.' And it's not just our profession. It's hard to look at someone and say, 'What else is inside?'

woman walk you people

We saw Hulu as an opportunity to broaden our audience for ABC con... by Anne Sweeney

We saw Hulu as an opportunity to broaden our audience for ABC content.

content our audience opportunity

Today, television is the most powerful medium in the world. Tomorrow it will also be the most personal. There is no one future for television. It will be defined differently for everyone.

future tomorrow today world

When you are producing for ABC, you are producing for a big tent network. So when you are thinking about your story lines and characters, you are thinking about broad appeal. When you are producing for a niche interest, you are producing for a different audience.

your story you thinking

'Dancing with the Stars' is a great format for us. It's a format we license from the BBC, so that can't travel for us, but we consider it a great success. 'Desperate Housewives,' on the other hand, a huge success for us internationally. 'Missing' has actually sold to 80 territories before it's even gone on the air.

great stars success travel